Local SEO for Contractors and Construction Companies

As a general contractor or construction company, it is important to have a strong online presence in order to reach potential customers and grow your business. One way to improve your online visibility is through search engine optimization (SEO). SEO is the process of optimizing your website and its content in order to rank higher in search engine results pages (SERPs) for relevant keywords. If you are wanting to outrank your competition for construction related keywords, then this blog should help you get a better idea of what you will need to do in order to accomplish your goal. General contractors and construction companies are highly in a highly competitive industry. By optimizing your SEO, you will be a leg up over your competition. 

How to Increase Local SEO for Contractors and Construction Companies

In this blog post, we’ll go over some tips for improving your construction company’s SEO. By following these best practices, you can help your website rank higher in the SERPs and reach more potential customers online.

Research and Use Relevant Contractor and Construction Keywords

Identifying the right keywords to target is a crucial step in SEO for your construction company. These are the words and phrases that potential customers are using to search for construction services in your area. In order to rank for these keywords, you’ll need to include them in your website’s content, including the page titles, headings, and body text.

There are a number of tools you can use to research keywords, such as the Google Keyword Planner and SEMrush. These tools can help you identify the most popular and relevant keywords in your industry, as well as how difficult it might be to rank for them.

Once you’ve identified your target keywords, it’s important to include them in a natural way throughout your website’s content. Stuffing your pages with keywords in an attempt to manipulate your rankings is known as keyword stuffing, and it can actually hurt your SEO. Instead, focus on creating high-quality, informative content that naturally incorporates your keywords.

Optimize your Construction Company’s Structure and Navigation 

The way your website is structured and organized can have a big impact on your SEO. Search engines use algorithms to understand the hierarchy of your website’s pages and the content on each page. By making it easy for search engines to understand the structure of your website, you can help improve your rankings.

One way to do this is by using clear, descriptive titles and headings for each page. This helps search engines understand what each page is about and how it relates to the rest of your website. You should also use internal linking to help search engines understand the relationship between your pages. This can be done by linking to relevant pages within your website’s content or by using a clear and logical navigation menu.

Use Header Tags Correctly for Your Construction Company

Header tags, or H tags, are used to indicate the importance of a piece of content. H1 tags are the most important and are used for the main heading of a page. H2 tags are used for subheadings, and H3 tags are used for sub-subheadings, and so on.

Using header tags correctly can help search engines understand the structure of your content and give them a better idea of what each page is about. It’s generally recommended to use only one H1 tag per page, and to use H2 and H3 tags for any subheadings. This helps search engines understand the hierarchy of your content and can improve your rankings.

Include High-Quality Images and Videos

Visual content, such as images and videos, can help improve your construction website's SEO in a number of ways. Firstly, high-quality images and videos can help your website stand out in the SERPs and make it more likely that users will click on your website. In addition, search engines can use the information in your images and videos to understand the content of your website and improve your rankings.

Make sure to include descriptive file names and alt tags for your images. Alt tags are used to describe the content of an image and are important for both SEO and accessibility.

To wrap up, SEO is an essential marketing strategy for construction businesses and any business wanting to gain organic traffic. By optimizing your construction company's website for search engines, you can increase your visibility, attract more traffic, and drive sales. To find the best SEO services for your construction company, look for a local provider with a proven track record, a diverse set of skills, a freelancer or skilled SEO professional that is easy to work with, transparency, and competitive pricing. With the right SEO provider, you can give your construction business the online boost it needs to succeed in the the competitive market.

If you would like to learn more about how That Digital Dude can help with your SEO, please contact for a free quote.